The Atavist platform synchronizes the process of publishing to mobile apps, the web and e-readers. Available for licensing, the system seamlessly weaves together your text, video, audio, photos, maps, graphics and timelines into a user-friendly, interactive reading experience. While their platform and work were well-developed, the company’s public face and messaging to new business partners was never established.
The Atavist approached Mayday seeking a visual and digital foundation for their brand and a strategy for how they could better communicate their service tiers to partner brands. We inherited one main element that was to remain in place — the Atavist logo — but were otherwise given the keys to start from the ground up. An external audit of the e-publishing space identified a number of key competitors, but more potential opportunities for the Atavist than obstacles.